Former street children who came through Umthombo Street Children, our partner in South Africa, have starred in the new Coca Cola commercial in South Africa alongside our International Director, Tom Hewitt. The “Crazy for Good” commercial celebrates the idea of using surfing as part of empowering street children to be able to leave street life. Umthombo’s surfing programme has been very successful. Tom Hewitt, who is the founder of Umthombo Street Children and the former CEO, introduced the idea of surfing. Umthombo’s surfing programme continues today. Umthombo fuses high-intenstiy engagement with psychosocial support to empower children to be able to leave street life and re-envision themselves as full human beings.
Here is the commercial: